Issued by Ministry of Commerce Decision 288
Article 1
Definitions
1․ Words and phrases provided in this regulation have the meanings assigned to each of them in article 1 of the Trade Names Law issued by Royal Decree D/83 dated 19 Rabi Al-Awwal 1446 [22 September 2024].
2․ The following words and phrases—wherever they appear in this regulation—have the meanings assigned to each of them:
Reservation:
Retaining a specific trade name for a temporary period before its registration in the Commercial Register.
Registration:
Recording and publishing the data of a merchant and any subsequent amendments to it in the Commercial Register.
Article 2
Reservation or Registration of Trade Name
1. Trade name reservation or registration must be in Arabic or English.
2. If there is an application to reserve or register a trade name in English, the name must be written in English letters accompanied by the name in Arabic letters.
3․ A foreign investor may reserve or register his trade name, provided that it is accompanied by the name in Arabic letters, without prejudice to the provisions of the law and the regulation.
4․ If there is an application to reserve or register a trade name comprising numbers, it must not exceed nine numbers.
Article 3
Reservation or Registration of Personal Name of Merchant and Family Name
1․ The reservation or registration of the personal name of a merchant must be with the same triple or quadruple name as stated in the personal identification cards.
2․ It is permitted to reserve or register a family name as a trade name if the name is composed of two or more family names, in accordance with the provisions of the law, provided that the beneficiaries of the reservation or registration bear the same family name as stated in their personal identification cards.
3. The transfer of ownership of a family name is restricted to those who bear the same family name as stated in their personal identification cards.
Article 4
Reservation or Registration of the Name Saudi and the Names of Cities, Regions, and Public Places
1․ It is permitted to reserve or register the name “Saudi” or the names of cities, regions, or public places within the Kingdom in accordance with the following controls:
(a) The name must not be identical or similar to the name of a government entity or its equivalent.
(b) The name must not be the main component or the essential element of the trade name.
(c) The merchant must commit, when reserving or registering the name, to not harm, distort, or offend the reputation of the Kingdom, cities, regions, and public places.
(d) Submitting approval from the Royal Commission for Makkah City and Holy Sites or the Al Madina Development Authority—each within their respective mandates—when reserving or registering the names of the cities “Makkah” or “Al-Madinah al-Munawwarah.”
2․ The provisions of paragraph 1 of this article apply to applications for the transfer of ownership of a trade name that includes the name “Saudi” or the names of cities, regions, or public places.
3․ The provisions of paragraph 1 of this article exclude an application for reservation or registration submitted by an entity based on a legal document, and for companies where one of them bears the name “Saudi” or the names of cities, regions, or public places upon merger.
Article 5
Criteria for Similarity of Trade Names
1․ A trade name is considered similar to another trade name if the form of its spelling resembles a reserved, registered, or globally famous trade name, based on criteria determined by the registrar, including the following:
(a) The spelling is identical, with a different order of wording.
(b) The spelling is identical, with a difference of one letter.
(c) The spelling is identical, with the addition, deletion, or change of pronouns, the dual form, the plural form, or the definite article “Al-”.
(d) The pronunciation of a number or letter is identical to the phrase, or vice versa.
2․ The provisions of paragraph 1 of this article apply to a trade name in English in accordance with its corresponding Arabic letters.
3․ The registrar shall reject an application to reserve or register a trade name if it finds that it is similar to another reserved or registered trade name.
4. The ministry shall create a list of prominent words that are not considered distinctive for a trade name and shall update it periodically.
Article 6
Data of Trade Name Reservation
An application for reserving a trade name must be submitted to the registrar, and it must include the following data:
(a) The trade name that the beneficiary wishes to reserve.
(b) The name of the reservation beneficiary, his identification number, and contact details.
Article 7
Deciding on an Application to Reserve or Register a Trade Name
The registrar shall decide on an application for reservation or registration of a trade name that fulfils the required data within ten days from the date of its submission, and the registrar may extend this period for a maximum of 30 days if deciding on the application requires the approval of related entities.
Article 8
Trade Name Reservation Duration and Controls
1․ The duration of a trade name reservation is 60 days from the date of acceptance by the registrar of the application. The applicant for reservation may request an extension of this duration for a similar duration before its expiry, and extensions exceeding this must be granted based on cases determined by the registrar.
2․ It is not permitted to use or dispose of a reserved trade name until it is registered in the Commercial Register.
Article 9
Publication of a Trade Name Whose Reservation is Accepted
If the registrar accepts the reservation of a trade name, it shall publicize it in the Commercial Register, including the following information:
(a) Trade name.
(b) Name of the reservation beneficiary.
(c) Reservation date.
Article 10
Trade Name Amendment Application
The conditions and procedures for applying for an amendment to a registered trade name must be the same as the procedures and conditions for submitting a new trade name registration application.
Article 11
Disposal of Trade Name
1․ The disposal of a trade name is limited to a distinctive or family trade name, in accordance with the forms prepared by the ministry.
2․ The rights and obligations that were previously established under a trade name do not transfer to the acquirer of the trade name without the store, unless otherwise agreed upon with all creditors.
Article 12
Deletion of Registered Trade Name
1․ The registrar shall, before deleting the registration of a trade name in the implementation of article 13(1)(a) and (b) of the law, notify the merchant to register a new trade name to replace the deleted one within 30 days.
2․ If a merchant whose trade name registration has been deleted does not register a trade name to replace the deleted name within the period referred to in paragraph 1 of this article, the registrar shall delete the trade name and register the following in its place, as the case may be:
(a) Personal name of the natural person merchant.
(b) Commercial registration number of the legal person merchant.
3. The registrar shall, in the implementation of article 13(3) of the law, reserve the trade name for a duration of 60 days. A merchant may apply for an extension of the reservation and may use or dispose of it after its registration in the Commercial Register.
Article 13
Policing Violations
An enforcement officer shall, when he detects violations of the provisions of the law, comply with the provisions of the law, the regulation, the laws, and related regulations and decisions, and shall also comply with the following:
(a) Presenting evidence of his official capacity and stating the purpose of his visit when performing his functions.
(b) Exercising due diligence when performing his functions and performing them with impartiality, integrity, and confidentiality.
(c) Disclosing any relationship or conflict of interest, if any.
(d) Visiting commercial premises for policing purposes during their daily working hours.
(e) Adhering to the code of ethics and the procedural guide for regulatory work approved by the ministry.
(f) Exercising the powers he is authorised with by the law and the regulation in accordance with the authority matrix issued by a decision of the minister.
Article 14
Fee
The fee for services related to trade names must be collected in accordance with the schedule attached to this regulation.
Article 15
Violation Classification Schedule
1․ The committee stipulated in article 16 of the law has the mandate to consider violations and impose the punishment stipulated in article 14 of the law, and it may reduce or increase the fine stipulated in the violations schedule mentioned in paragraph 2 of this article, based on the severity of the violation, its circumstances, its context, its impact, and the size of the establishment.
2․ Violations are classified in accordance with the following schedule:
Violation | Severity of Violation | Warning for first violation | Fine |
Failure of a merchant to display his trade name in his documents, correspondence, or printed material | Non-grievous | Applicable | 1,000 Riyals |
Failure of a merchant to display his trade name on the facade of his place of commercial business | Non-grievous | Applicable | 1,000 Riyals |
Failure of a merchant to register a trade name within the legal period as a replacement for his deleted trade name | Non-grievous | Applicable | 5,000 Riyals |
Use by a merchant of his trade name in a manner that violates the provisions of the law or misleads | Non-grievous | Applicable | 5,000 Riyals |
Use by a merchant of a trade name without registering it in the Commercial Register | Non-grievous | Applicable | 5,000 Riyals |
Use by a merchant of a reserved or registered trade name of another merchant | Non-grievous | Applicable | 10,000 Riyals |
3․ The committee shall review cases of trade name reservation or registration that violate the law in accordance with article 12(1)(a) of the law and article 13(1)(a) of the law, and shall issue a decision regarding this in accordance with the provisions of the law and the regulation.
Article 16
Means of Notification
Notification, as mentioned in the law and the regulation, produces its legal effects if it is done by one of the following means:
(a) Text messages sent to a registered mobile phone number.
(b) Registered email.
(c) Any of the accounts registered in government electronic systems.
(d) Licensed postal services through the address of the establishment recorded in the registration application or the license or the national address, and notification through them is achieved by submission of a receipt from the postal service provider confirming delivery of the notification to the address.
Article 17
Arabic Language Experts
The work of Arabic language experts in the Commercial Register must be displayed in accordance with a mechanism that specifies the controls and procedures through one of the Arabic language platforms adopted by the ministry.
Article 18
Entry Into Force of the Regulation
The regulation must be published in the official gazette and comes into force from the date of entry into force of the law.
Attachment 1
Fees for Services Related to Trade Names
Service | Fee |
Reserving a trade name in Arabic | 200 Riyals |
Reserving a trade name in English | 500 Riyals |
Extending a trade name reservation period | 100 Riyals |
Disposing of a trade name | 100 Riyals |
Published in Umm Al-Qura 5079 issued on 30 March 2025.